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The 4G Competitive Edge Filmmakers Challenge
The 4G Competitive Edge Filmmakers Challenge launched in December 2010 with supporting historically black colleges and universities (HBCU) tour, where students had the opportunity to attend a career seminar with industry experts and celebrity guests. Recognizing the importance and vitality social media plays in an evolving media space, the Thurgood Marshall College Fund (TMCF) partnership activated a strong presence among various networks. TMCF sought target markets catering to students while generating buzz on college radio stations, websites, and HBCU social networks.
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