EVENT MARKETING AND PRODUCTION, SOCIAL MEDIA EXECUTION
NAICS Codes: 542430, 541618, 541810, 541830, 541820, 541840
MAE’s governmental affairs practice is an extension of our global multi-cultural agency. The political arena is rapidly changing and the needs of government have expanded beyond the landscape of the beltway. We specialize in lifestyle marketing, promotions and strategic public relations campaigns for the global arena. We provide marketing leadership and skills to the non-profit sector and the complex political environment of today. Our team uses PSA's, merchandise, media planning & buying, event marketing and production, social media execution to provide federal, state, and local government strategies in this diverse and ever-changing landscape.
We use broadcast integration such as media planning and buying, public service announcements (PSA’s), commercial production and placement, video and audio vignettes as methodologies in creating informative and innovative marketing campaigns such as the Café Mocha, Create the Legacy PSA.
MAE is knowledgeable in the area of media, emerging technologies, advertising, marketing, and social media and we are aligned with the goals and visions of our clients. We take this multi-level approach and apply the tools and skills necessary for governmental affairs. Our team reflects the lifestyles and attitudes of a cross-cultural landscape that is changing America. We help clients communicate with the necessary decision makers, build and manage the policy-making process, and provide public policy advice for future generations.
PUBLIC SERVICE ANNOUNCEMENTS
We produce integrated public service vignettes with one message across audio, digital vignettes and broadcast platforms.
Research best influencer and or celebrity for target audience
Research social media resources highlight PSA messaging
Create two-way dialogue and “buzz worthy” online/offline experiences via PSA messaging